Why is hip-hop is so inspiring? Because they created something out of nothing. Sure, every artist does this, but it seems like hip-hop had more adversity than others. I watched the defiant ones on Netflix recently and it is so motivating. I am sure lots of people will take from it that they were lucky, but serendipity does not happen when you are at home on your couch doing nothing. Here is what I took from it:
Always work towards the bigger picture. Jimmy Iovine would not have a career if he had not gone to the studio on a holiday and met Bruce Springsteen. And Jimmy wanted to quit being an engineer on Born to Run because he was tired of asshole artists. His boss told him to look at the bigger picture. Your job is not to get paid for 9-5, your job is to help the artists make the best album they can make and if you do that, you will have a friend for life. Which brings me on to...
Relationships, relationships, relationships. Everything is built on relationships. Everything. Every opportunity and every risk. And they are best cultivated in person. And if not in person, then on the phone. Phone someone every day and keep that relationship hot. Whenever they signed someone tricky to get, it was because a relationship went sour and the artist wanted out. They got the artist because they worked on building and maintaining the relationship.
To scale, produce the producers. Jimmy realised that he could not get across all the artists he wanted to, so he had to get other producers rather than do all the work himself. This is not managing the managers, this is leading the leaders - and everyone can be a leader.
Get great people and let them do what they do. Do not try to control or manage the fall-out of great people. Just put the blinkers on them, set them down the course and let them ride. You got them for their good bits, do not try to manage their bad bits. That is part of who they are, and you will interfere with their creativity and passion if you do.
I found this so interesting and I for one have got a habit I want to try - phone every day. What are you going to try from this list? Let me know in the comments.