Why should I sponsor you?
Such as climbing Kilimanjaro. You have to raise £5k to do the trip and it costs around £2k to actually do the trip. The ROI for the charity is obvious, but I do not get the incentive for the giver.
I would be benefiting the charity more if I don’t sponsor you. If I give the money directly to the charity then you will have to pay to top up your fundraising account. If it is something you want to do, then why should I pay for your airfare and expenses?
Similarly, why should companies pay you to develop your skills? If it is something you want to do, why wait for them to book you on a shitty internal course rather than reading a book? Don’t have time, then how do you make time to attend the mandatory internal leadsrship course?
If a company really wanted to maximise it’s people for the lowest cost, then why does it not let them watch a TED talk every day? Why does it not allow 30mins reading time? Why does it do nothing to build better habits such as not checking email all day?
Because it does not care. Even the ones that say they care don’t really care.
As James Altucher would say, “choose yourself.”