"It's a bargain. It was on sale. It was half price."
Something is only worth what someone else will pay for it. Unless you are in the business of reselling stuff you bought a low price then why bother about the promotion?
If the price is important then there are always alternatives that are cheaper in almost every market. The designer top that is a bargain because it is half price, is still about 2500% more that it cost to make. Is it really a bargain?
And if you are a brand owner or retailer, why not sell out at full price?
Fix your product. Fix your service. Customers should be happy to pay more for a scant supply of something valuable to them.
Unless you are a commodity. Then the best thing you can do is realise you are a commodity and structure and price yourself accordingly. The problem with a race to the bottom though, as Seth would say, is that you might win.
Money helps, but like all pleasures it is fleeting.
Find what truly matters to you.
It costs less than you think.
And putting it off to work to earn money will cost you more than you think...
A self-help book disguised as a book about money. This contains some key principals that could be explained in a book the quarter of the size. But the length is intentional to persuade you to actually take action.
If you read last week's recommendation, then contrast the two and get the best advice. Remember life is a paradox - if you can figure out the best of both then you are on the winning track.