Everyone has their thing. What's your thing?
I have no interest in Rolex watches. When the Apple Watch came out everyone was saying “£500? That’s expensive, what does it do?” Well if it just told the time, it is still only 10% of the price of an entry level Rolex.
So, what is the real question?
That people in the know, know how much it is? A Rolex to me looks the same as £50 watch, but I am not in the know. An Apple Watch is definitely more functional, as in it has more functions, but you definitely do not need one.
How much value is an object adding to your life? Maybe a lot? Is it bringing you the same happiness as financial freedom?
Everyone has their thing, but if you can minimise your things, happiness is behind them. Would you rather have a Rolex now or £500k 40 years later. Most people aren't thinking like this, even when they are buying their £3 latte’s three times a day. It adds up and compounds.
Buy what you want. But if you can want less in the short-term, you will have to work less to get freedom in the long term. Realise it is a choice.