If everything is important then nothing is. If everything is urgent then nothing is. Guess what, if you combine the two, that still doesn’t help.
I saw a small team at work using an Eisenhower box on a whiteboard, but everything was in one quadrant. Guess which one?
Is brushing your teeth important? Yes, to oral health. To get a promotion? Well, you could say yes, but is it more or less important than getting results expected by your boss?
You can always make a case for the important. Who wants to admit to themselves that all their work is not even important? But is it important within the context of your goals and dreams?
Instead of categorising things as important or not important you could try a small tweak. Try categorising your to-dos “more important” and “less important” within the context of a given goal. Then make sure you are allocating time appropriately to those that are less urgent.
The alternative is to look up from the hamster wheel in 10 years’ time and realise you are still in the same place.